What are marketing tools? Definition and examples
Marketing tools are tools that companies use to develop and promote their products and services. In this context, the word ‘tools‘ refers to techniques, strategies, and materials.

The vast majority of businesses use several different marketing tools, such as advertising, direct mail, and market research to boost their sales.

Companies have a range of marketing tools at their disposal. Some of them are specifically for boosting sales, while others focus on gathering consumer data.

It is important to know which tools are best for your business. In other words, which tools you need to achieve your primary goals and objectives. In most cases, people use multiple marketing tools at the same time.

SmallBusiness.chron.com says the following regarding marketing tools:

“Businesses use various marketing tools to communicate company information, stimulate customer interest and motivate action. An integrated marketing approach applies several tactics to engage customers and build business.”